Campus Digest

HKBU hosts seminar on AI-driven customer centricity

Monday, 18 March 2024

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The seminar features Mr Dennis Hau, Executive Director, Customer Strategy, Insights, and Innovation, HKJC (left).
Business staff and students take photos with the guests.

The Entrepreneurship Innovation Centre (EIC) at the School of Business hosted a seminar under their “Kickstarting Your Career Series” Scheme on 20 February. It featured Mr Dennis Hau, Executive Director, Customer Strategy, Insights, and Innovation, The Hong Kong Jockey Club (HKJC). The seminar, attracting around 150 business students, focused on the topics of utilising innovation and artificial intelligence (AI) as key drivers in developing customer centricity strategies in the business world.

Kicking off his sharing, Mr Hau illuminated the challenges and opportunities he encountered when managing Tencent Music and expanding WeChat into international markets. He also underscored the significance of AI machine learning advancements in shaping various successful business models on the horizons.

The seminar then shifted its focus to innovation in customer centricity at HKJC. Mr Hau highlighted the emergence of generative AI chatbot technology. Offering his perspective on innovation, Mr Hau urged students to pinpoint the biggest pain points and market needs, with the ultimate goal of leveraging technology to devise superior customer-centric solutions.