Campus Digest

Communication students win prizes in student category at Kam Fan Awards

Tuesday, 18 April 2023

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PRA student Parco Lai and Journalism student Wendy Ng (2nd and 3rd from left), together with two other HKBU students, receive the Bronze prize of the Students’ Award.
The entry “Distance is Needed in Certain Relationships” won the Bronze prize (screencap).
AMA Concentration students Yang Bingshi and Chen Beiying, and PRA students Yang Yuhe and Chow Yee-ting (9th to 12th from left), receive the Merit prize of the Students’ Award.
The entry “A Monologue by a Wild Mother Boar” won the Merit prize (screencap).

Two interdisciplinary teams of students from the School of Communication clinched the Bronze and Merit prizes of the Students’ Award 2022 at the annual Kam Fan Awards organised by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) for their creative integrated branding campaigns. The theme of the competition was “Don't Feed the Wild Boars”.

The team comprising Public Relations and Advertising (PRA) students Parco Lai, Bonnie Yip, Zoey Tsoi and Journalism student Wendy Ng won the Bronze prize with their entry “Distance is Needed in Certain Relationships”, while PRA students Yang Yuhe and Chow Yee-ting, together with Animation and Media Arts (AMA) Concentration students Chen Beiying and Yang Bingshi, won the Merit prize with their proposal “A Monologue by a Wild Mother Boar”.

The HK4As Students’ Award aims to discover and cultivate talented young people and provide a stage for creators. The Kam Fan Awards are highly regarded as the “Grand Prix” accolade of the Hong Kong advertising industry.