Campus Digest

School of Communication holds international summit on public relations

14 Dec 2016

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Professor Don Stacks, one of the keynote speakers, speaks on “Understanding Standards and Practices in Social Media Research and Evaluation”
More than 160 communication scholars and practitioners share their insights on education and research on public relations and relevant fields at the Public Relations Summit.

 

The School of Communication held an international Public Relations Summit from 3 to 6 December. More than 160 communication scholars and practitioners from greater China, the US, Europe and Oceania shared their insights on education and research on public relations and relevant communication fields, and useful practices for public relations professionals in the age of big data.

The event was held in collaboration with City University of Hong Kong and the Public Relations Society of China (PRSC). In his opening speech, Professor Rick Wong, Vice-President (Research and Development), said that the School of Communication strives to create a stimulating environment conducive to the free flow of ideas between all disciplines. The School’s academic excellence in the public relations field well qualifies it to host such an event, as many of its academics and alumni are active in public relations and have recorded high achievements in the industry. 

 

The summit included the first Annual Conference of the PRSC, the Ninth International Forum on Public Relations & Advertising Conference, the Third Strategic Communication and Public Relations Workshop and the award presentation of the 2016 Golden Flag Award Ceremony.

 

Keynote speakers included Professor Don W Stacks, University of Miami, USA, Professor W Timothy Coombs, Texas A & M University, USA, and Professor Ansgar Zerfass, University of Leipzig, Germany.