UCPN1005 The Art of Persuasion (2 units)

Medium of Instruction:

English

The course aims to develop students’ persuasive speech skills in English for the purpose of effectively expressing their points of view in a variety of settings. After completing the course in this category, students should be able to:

(1) Conduct audience analyses to prepare speech outlines and actual speeches.

(2) Apply key concepts, principles, and theories underlying effective persuasion in various speaking and presenting situations.

(3) Draw upon a variety of sources to enrich their oral presentations and support their ideas.

(4) Apply principles of effective communication to the delivery of persuasive presentations.

(5) Analyse and evaluate persuasive presentations produced by a variety of speakers.