PRAO4045 Media Relations Writing and Training (3 units)

Prerequisite: Year 3 standing or above; PRAO3035 Public Relations Writing or PRAO3066 Writing for Professional Communication

Medium of Instruction: English

This course provides instruction and writing practice designed to develop the professional-level writing skills expected of beginning public relations practitioners, emphasizing the different approaches required for particular audiences and media.

This course advances the level of competency by building on third-year introductory public relations writing course. This course explores, especially, writing abilities necessary for handling different and more complex communication situations. Topics cover a wide range of essential high-end corporate communication and media relations writing practices.