Children as consumers: Marketing to the youth
Instructor(s)
Kara Chan, Tak Hoi WONG
Departments /Offices
Department of Communication Studies, Hong Kong Baptist University
Course Type
Invite-only
First Start Date
September 2018
Commitment
3 hours/week
Length
4 weeks
Language
English
Description :
Children and youth are becoming important targets for products, services, and innovations. This course provides an introduction to the environment and consumption values of the children and youth market, as well as the contents of popular media for them. We also cover visual research methodology as a way of understanding perceptions and behaviour of children and youth. We introduce ethical requirements and best practices when we conduct research that involves minors under the age of 18.