School of Business

AACSB Accredited, EQUIS Accredited, Association of MBAs Accredited AACSB Accredited, EQUIS Accredited, Association of MBAs Accredited

What's New

HKBU School of Business Students Explore Business and Culture on Five-Day Brunei Study Tour

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HKBU School of Business Hosts Alumni Gathering 2026 in Celebration of 70th Anniversary

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HKBU School of Business Member Achievements Recognised at President’s Award 2026

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HKBU School of Business Advisory Committee Convenes First Meeting of 2025–2026

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HKBU School of Business Celebrates PhD Excellence with Award and Scholarship

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HKBU Business School Welcomes 35 New Student Ambassadors

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BBA Marketing Alumna Honoured with HKIM Marketing Graduate Award

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HKBU School of Business Welcomes over 100 New Members at 16th Beta Gamma Sigma Induction Ceremony

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Academia and Industry Collaboration: HKSI Institute Sharing at HKBU School of Business

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HKBU School of Business Addresses Workplace Inclusion at Collaborative Forum

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HKBU School of Business Students Explore Business and Culture on Five-Day Brunei Study Tour

HKBU School of Business Hosts Alumni Gathering 2026 in Celebration of 70th Anniversary

HKBU School of Business Member Achievements Recognised at President’s Award 2026

HKBU School of Business Advisory Committee Convenes First Meeting of 2025–2026

HKBU School of Business Celebrates PhD Excellence with Award and Scholarship

HKBU Business School Welcomes 35 New Student Ambassadors

BBA Marketing Alumna Honoured with HKIM Marketing Graduate Award

HKBU School of Business Welcomes over 100 New Members at 16th Beta Gamma Sigma Induction Ceremony

Academia and Industry Collaboration: HKSI Institute Sharing at HKBU School of Business

HKBU School of Business Addresses Workplace Inclusion at Collaborative Forum

Events

2026-6-18
10:30 - 12:00

Seminar
Marketing

2026-6-16
14:30 - 16:00

Seminar
Finance

2026-6-2
14:30 - 16:00

Hybrid event with livestream,
Policy

2026-5-29
14:30 - 16:00

Seminar
Economics

CTSCALE: A New Perceptual Mapping Technique for Product Positioning and Market Segmentation
How does big data affect accounting information acquisition?
The Relationship between Civil Service Salaries and Corruption
Revealed Convex Preference
#Marketing
#Perceptual Mapping
#Product Positioning
#Market Segmentation		#Finance #Big Data
#Accounting Information Acquisition		#Policy #Civil Service Pay
#Corruption #Compliance		#Economics #Convex Preference
#Algorithm
More→More→More→More→
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Research Digest

Why Tim Cook Will Never Be Steve Jobs Why Tim Cook Will Never Be Steve Jobs
#Tim Cook #Steve Jobs #Founder CEOs #Professional Managers #Risk-taking #Founder Advantage #Sense of Calling #Investor Perspective #Purpose-driven Leadership
25K+ Alumni Worldwide | 3,371 Students Enrolled | 50% Non-local Students | 100+ Global Exchange Partners 25K+ Alumni Worldwide | 3,371 Students Enrolled | 50% Non-local Students | 100+ Global Exchange Partners