NEWS & EVENTS

Communication professional Ms. Katrina Hui shared industry experiences with COMS. A COMS alumna, Katrina is the Communications and Public Affairs Manager at CTF Education Group and spoke to students in Dr Vivienne Leung’s course PRAO2005 Introduction to PRA.

The lecture, "PR in Action: Real-World Strategies That Shape Brands and Communities," provided students with practical insights into public relations operations and career development opportunities. Katrina drew from her experience working with major Hong Kong organisations, including Maxim's Group, Mead Johnson, and Link Asset Management.

During the session, students learned about crisis management strategies and corporate social responsibility initiatives through case studies. The guest speaker also discussed entry-level career paths and industry requirements for aspiring PR professionals.