NEWS & EVENTS

Dr Vivienne Leung, Senior Lecturer and Programme Director of Advertising and Branding Concentration, received the merit award for exemplary teaching and learning at the eLearning Forum Asia (eLFA) 2024, which was held in Hong Kong from December 4 to 5, 2024.

Dr Leung's award-winning presentation focused on "Advancing Advertising Education through AI and Experiential Learning: Insights from a Campaign Planning Course for Caregivers in Hong Kong."

Three other COMS faculty members contributed to the forum with research presentations:

Dr Kara Chan presented three papers:

• Partnership with a Media Company in Developing a Course-Based Research Project for Measuring Audience Engagement
• Capacity Building in Research-Informed Teaching and Learning through a Community of Practice
• Assessment Framework for a Tripartite Collaborative Model in Creative Education: The Hong Kong Experience

Dr Henry Fung shared research on "Mentor's Perspectives on AI-Empowered Peer Mentoring: A Case Study in Hong Kong for University Admission Success."

Dr Florin C Serban presented findings on "The Implementation of Generative AI T&L Activities for Media Writing and Media Design Course."

The eLFA 2024 conference theme, "Empower & Embrace: Innovating Higher Education with Edtech", explored the integration of educational technology in higher education. The forum brought together educators to discuss technological innovations in teaching and learning.